Store 01
Available for new opportunities
I Turn Ad Spend Into Paid Receipts.
I'm Tobias — a performance media buyer and e-commerce store designer. I build Meta & TikTok Ads campaigns, Shopify stores, and landing pages that turn cold traffic into customers who actually check out.
Meta Ads
TikTok Ads
Shopify Store Design
Landing Pages
Sales Funnels
Email Marketing
437
Purchases Driven
2.48%
Avg. CTR
Why Businesses Hire Me
Three reasons clients keep coming back
FIG. 01
Data-Driven Decisions
Every campaign is guided by performance data, testing, and continuous optimization — never guesswork.
FIG. 02
Conversion-Focused
I don't just launch ads. I optimize the entire journey from click to checkout.
FIG. 03
Clear Communication
Transparent reporting, actionable insights, and honest answers about what's working.
About Me
The person behind the numbers
Introduction
I'm Tobias, a performance-driven marketer who lives at the intersection of paid media, store design, and conversion psychology. I build campaigns and stores that don't just get seen — they get bought from.
Experience
I've planned, launched, and optimized Meta & TikTok Ads campaigns, built and designed Shopify stores end-to-end, and written copy that turns cold traffic into paying customers — for brands targeting English-speaking markets across the globe.
Philosophy
Every click has a cost, and every visitor deserves a reason to act. I treat every campaign as a system: hook, message, offer, and page, all working toward one measurable outcome.
"The numbers never lie — and there's always a smarter test to run."
Meta Ads
Full-funnel campaigns built on data, not guesswork.
TikTok Ads
Native-feeling creative for a platform that punishes anything that looks like an ad.
Shopify Store Design
Storefronts built to load fast, look premium, and sell around the clock.
Landing Pages
Pages engineered to convert, not just to look nice.
CRO Testing
Structured A/B testing to squeeze out every extra point.
Copywriting
Words that move people from curious to convinced.
Email Marketing
Sequences that nurture, retain, and re-activate customers.
WordPress Sites
Business sites built on WordPress when that's the better fit.
Skills
Tools of the trade
Advertising & Growth
Meta AdsTikTok Ads
Google AdsLanding Pages
Sales FunnelsEmail Marketing
Conversion OptimizationCreative Strategy
Audience ResearchCopywriting
AnalyticsA/B Testing
E-commerce & Web
ShopifyWordPress
E-commerceDropshipping
Print on DemandWebsite Builds
Design & AI Tools
CanvaPhotoshop
CapCutClaude
ChatGPTGrok
Case Studies
Campaigns that moved the numbers
A look inside two real ads from a live 21-ad Meta Ads account — the strategy behind them and the receipts they produced.
Meta Ads · E-commerce
The Lowest-Cost-Per-Purchase Ad In The Account
ObjectiveDrive purchases at the lowest possible cost across a live e-commerce account.
Challenge21 ad variations running at once, most absorbing budget with zero purchases.
StrategyIsolated which ad was actually converting, then prioritized its budget.
AudienceMeta's automatic placements across Facebook & Instagram, optimized for on-site purchases.
Results₦428,960.22 in spend produced 46 purchases at ₦9,325.22 each — the most efficient cost-per-purchase of any ad in the account.
46
Purchases
₦9,325
Cost/Purchase
1.66%
CTR
48.6K
Reach
Key TakeawayEfficiency and volume aren't the same thing — knowing which number matters for the goal at hand is the actual skill.
Meta Ads · E-commerce
The Single Ad That Carried The Account
ObjectiveIdentify which of 21 live ads was actually worth scaling further.
ChallengeAccount-wide spend climbing, but purchases concentrated in a small number of ads.
StrategyTracked landing page views alongside purchases to confirm real conversion, not just clicks.
AudienceSame Meta automatic placement setup, run concurrently for a fair comparison.
Results₦618,495.87 in spend produced 59 purchases — over a third of the entire account's total purchases from one ad.
59
Purchases
₦10,483
Cost/Purchase
2.33%
CTR
68.6K
Reach
Key TakeawayOne ad drove over a third of all purchases across a 21-ad account. Testing at scale only pays off if you shift budget to the outlier fast.
Platform Track Record
Current, active campaign numbers across every platform I run paid media on.
Meta Ads Portfolio
2 active campaigns
₦2.05M
Total Spend
199
Purchases
₦10,325
Avg CPA
Campaign 1₦1,064,637 → 99 purchases → ₦10,754 CPA
Campaign 2₦990,051 → 100 purchases → ₦9,901 CPA
Meta Ads Proof
TikTok Ads Portfolio
Active campaign
₦607.7K
Spend
67
Purchases
₦9,070
CPA
Impressions334,260
Clicks3,038 · 0.91% CTR
TikTok Ads Proof
E-commerce Store Design
Store builds, from idea to launch
Shopify and e-commerce stores designed, structured, and optimized for a better shopping experience.
Store 02
Product Page & Conversion Design
Store 03
Beauty & Skincare Store
Store 04
Jewelry & Lifestyle Store
Store 05
Homepage & Collection Design
Store 06
Mobile Store Experience
Store 07
Full Store Build
Store 08
Another E-commerce Project
First E-commerce Project
First Store Walkthrough
Featured Work
A landing page built to convert
Every element on this page has a job. Here's the thinking behind one of my favorite builds.
Goal
Convert cold ad traffic into booked strategy calls.
Problem
The original page had too many distractions and no clear next step.
Strategy
One offer, one CTA, a clear proof stack above the fold.
Headline
"Book Your Free Growth Audit — See Exactly Where You're Leaving Money On The Table."
CTA
"Get My Free Audit" — repeated at every natural scroll break.
Result
Booking rate improved significantly after the rebuild.
Performance Metrics
The numbers that guide every decision
What gets measured gets improved.
437
Purchases & Conversions
Combined total across the Meta 21-ad account, Meta portfolio, and TikTok Ads.
₦9,691
Blended Cost/Purchase
Total spend divided by total purchases, across every platform.
2.48%
CTR
Click-through rate on the Meta 21-ad account.
4.53%
Conversion Rate
Purchases as a share of landing page views — the bottom-of-funnel number.
₦3,304
CPM
Cost per 1,000 impressions on the Meta 21-ad account.
₦133
CPC
Average cost per click on the Meta 21-ad account.
₦4.24M
Total Ad Spend
Combined spend across every account and platform.
227K
Total Reach
Unique Meta accounts reached, plus 334K+ TikTok impressions.
Experience
Working with global markets
Experience across paid media, store design, and campaign optimization, built for English-speaking audiences around the world.
Meta Ads Campaign Management
Planning, launching, and optimizing Meta Ads end-to-end — audience research, creative testing, budget scaling.
TikTok Ads
Building native-feeling TikTok creative and running Spark Ads campaigns for audiences that scroll past anything that looks like a traditional ad.
Shopify Store Design
Designing and building Shopify stores for speed, clarity, and checkout conversion.
Landing Pages & Sales Funnels
Designing pages and multi-step funnels engineered around one clear conversion goal at a time.
Email Marketing
Building nurture sequences and re-engagement flows that turn one-time buyers into repeat customers.
Copywriting & Optimization
Writing performance-driven copy and continuously testing campaigns targeting English-speaking markets globally.
Achievements
A quick snapshot
Cumulative totals across freelance and client campaigns.
50+
Campaigns Managed
$1.6M+
Ad Spend Optimized
60+
Landing Pages Built
98%
Client Satisfaction
Something That Sparks Joy
Why I love this work
What keeps me hooked on marketing isn't just the campaigns — it's the constant learning. Every algorithm shift, every new ad format, every AI tool that lands is another puzzle to solve, and I genuinely enjoy solving it.
I spend my free time experimenting with new AI tools, testing fresh creative formats, and studying brands that do performance marketing well. There's a quiet joy in watching a page you built turn a stranger into a customer.
Helping a small business go from a handful of sales to a fully booked calendar never gets old — proof that good strategy, clear copy, and continuous testing genuinely move the needle for real people running real businesses.
Working Together
What clients can expect
Funnels get rebuilt around one clear goal, with cost-per-lead improvements tracked and reported from week one.
Landing pages are rebuilt to earn their keep — often paying for the project within the first month of traffic.
Every campaign comes with a straight answer on what's working, what isn't, and what we're testing next.
FAQ
Good to know
Primarily Meta Ads (Facebook & Instagram) and TikTok Ads, with experience across Google Ads, email marketing, and Shopify.
Yes — full Shopify store builds, from layout and product pages to checkout optimization, plus WordPress when that's the better fit.
Coaching, e-commerce, SaaS, and service-based businesses targeting English-speaking markets.
Through clear metrics — ROAS, CPA, CTR, and CVR — tied directly to business goals, not vanity numbers.
Yes — currently open to full-time performance marketing and e-commerce roles.